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JRNY Launches its Green Connect Program, Bringing Sustainability Ecosystem Under One Roof

In partnership with Hivos, Tetra Pak®, and GIZ through the NSWMP/ EU Green project, the diversified program, gathers stakeholders to discuss and present tangible solutions to advance the sustainability agenda in Egypt.

JRNY, in partnership with Hivos, Tetra Pak® and GIZ through the NSWMP/ EU Green project co-funded by the European Union and the German Government, is proud to announce the launch of Green Connect Program, a groundbreaking initiative that aims to accelerate sustainable development across Egypt’s critical sectors. The program is being launched under the esteemed patronage of the Ministry of Environment and the Ministry of Agriculture.           

Tuesday October 22nd, 2024, saw the inking of an MOU marking the official launch of the program, with the signing parties represented by JRNY Cofounder and CEO Dalia Said, GIZ Egypt’s NSWMP/EU Geen Head of Component Lamiaa Said, and Tetra Pak® Regional Sustainability Manager Ahmed AboElSaoud.

Green Connect comprises a 3-days stakeholder Retreat and Workshop, followed by Hivos Green Growth Summit Volume 2 (GGS V2), happening in 2025 and implemented through a strategic partnership with JRNY. The Summit and the Retreat will continue to build on each other’s findings, learnings and keep on engaging influencing stakeholders to drive ongoing progress.

The Green Connect Program is designed to catalyze environmental impact across key sectors and themes including Energy, Agriculture and Food, Waste Management, Sustainable Finance, and Sustainable Businesses, through bringing together key stakeholders from across the entire value chain, including startups, SMEs, private sector corporations, financial institutions, government regulators, environmental NGOs, International Organizations, and academia for a comprehensive engagement and exchange, un-tapping collaborations and mobilizing resources across the different sectors towards industry and sustainable goals progression.

A cooperation agreement was also signed between Ambassador Magdy Amer, Chairman of Track3 Consulting, and Dalia Said, Co-Founder and CEO of JRNY, to collaborate on the Green Connect program to ensure the participation of involved governmental and international organisations.

Inaugural Retreat in December

The program will kick off with a high-profile retreat this December 2024, uniting key players from the public and private sectors to address challenges and opportunities in sustainable development. The retreat will serve as a unique platform for meaningful dialogue, fostering collaboration, and laying the groundwork for actionable solutions to help Egypt transition to a greener and more sustainable economy.

The retreat would cover workshops and focus groups tackling a 360-angle of the sustainability ecosystem including policies and regulations for reducing greenhouse gas emissions and promoting renewable energies, sustainable financing mechanisms and Impact Investment, tech innovation, carbon market and trading in addition to gender inclusivity within the green industry and its leadership. The event would also be followed up with specific recommendations as well as networking events and establishing central communication channels between the participants.

Program Vision

Green Connect aims to create tangible change by aligning key actors within Egypt’s sustainability ecosystem. The program will focus on fostering innovation, resource efficiency, and long-term partnerships, while addressing the urgent need for sustainable solutions across various industries. By uniting key decision-makers and innovators, Green Connect will contribute to advancing Egypt’s sustainability agenda and support the nation’s transition toward a greener future.

“We are thrilled to launch the Green Connect Program, an initiative that will not only highlight the importance of cross-sector collaboration but will also provide practical solutions for sustainable growth, With the support of our valued partners, we aim to build a more sustainable, resilient future for Egypt, particularly in view of JRNY’s successful implementation of similar fintech and green programs.”

said Dalia Said – JRNY Co-founder & CEO.

The Green Connect Program is backed by JRNY’s experience in implementing over 170 similar retreats and acceleration programs along 10 years in the fields of fintech and green economy with a success record of helping startups, international organisations and private sector collaborators achieve their growth goals.

About JRNY

JRNY (formerly ElRehla) we specialize in designing unique retreat and event experiences bringing together diverse communities of founders, corporate teams and industry leaders. Our unique program engages attendees mentally, physically, and emotionally, fostering deep peer-to-peer connections and the emergence of a collaborative community.

With over 170 successful retreats, events and workshops held since 2013, in partnership with over 70 organizations, we have benefited over 6,000 participants from various sectors.

Website: https://www.jrny.me/ 

LinkedIn Page: https://www.linkedin.com/company/thejrny/

About GIZ NSWMP/ EU Green

The “National Solid Waste Management Programme (NSWMP) / EU Green: EU Support for Growth through Egyptian Environment Networks is co-funded by the European Union and the German Government, and is implemented by GIZ Egypt, in collaboration with the Ministry of Environment. 

The project aims at improving the capacity of the Ministry of Environment and its affiliated entities the Waste Management Regulatory Authority (WMRA) and the Egyptian Environmental Affairs Agency (EEAA) at the national level, as well as the Solid Waste Management Units (SWMU) in the four selected governorates Kafr-El-Sheikh, Gharbeya, Quena and Assiut. Additionally, it will empower Green Entrepreneurs and Civil Society Organizations to implement climate-friendly waste management and circular economy initiatives.

About Hivos

Hivos is an international cooperation organization headquartered in The Hague, Netherlands, supporting civil society organizations in Africa, Latin America, the Middle East, and Asia. It aims to foster just, inclusive, and sustainable societies by ensuring equal access to opportunities, rights, and resources for all. The organization's solution-driven approach builds wider movements for change by amplifying and connecting voices.

About Tetra Pak®

Tetra Pak is a world leading food processing and packaging solutions company.

Working with their customers and suppliers, they provide access to safe, nutritious food for hundreds of millions of people in more than 160 countries every day.

With over 24,000 employees worldwide, they commit to making food safe and

available, everywhere, and promise to protect what’s good: food, people and the

planet.
More information about Tetra Pak® is available at http://www.tetrapak.com.

About Track3

Track3 Consulting is an Egyptian company founded in 2020, offering consultancy services in the fields of investment strategies, public-private partnerships, governmental relations, and international development. The company’s operations extend to Gulf countries like Oman and Saudi Arabia, as well as several African nations, including Tanzania, Zambia, and Uganda, in addition to working with a number of leading Egyptian and international companies.